Tech

Over the last couple of years, the pace of enterprises looking to enter the smart and connected device market has accelerated. Ranging verticals from HVAC to home appliances to security systems, OEMs are building and launching IoT-enabled versions of their unconnected counterparts. While selling and marketing to consumers is not new to these companies, meeting consumer expectations of smart-home enabled devices in a crowded space presents a set of new and unfamiliar challenges.